digital advertising
Professional Works at Tapzin | 2014
1. samsung galaxy gear fit
We were asked to create and publish digital advertisement for Samsung Gear fit which they already had published as advertorial in the July 2014 issue of both Men's Health and Cosmopolitan's printed magazines. I redesigned digital version of the advertorial based on print one which includes several functions that utilizes the benefits of mobile device. The digital ads that I created was published in Men's Health and Cosmopolitan Korea, United States, Mexico and France in four different languages.
Print version of the advertorial in Men's Health (Original) :
Digital version of advertorial in Men's Health that I designed :
Click to watch video demo :
Print version of the advertorial in Cosmopolitan (Original)
Digital version of advertorial in Cosmopolitan that I designed :
Click to watch video demo :
design process
2. descente
Another example is a digital advertising for Descente which is sports apparel brand. The client wanted to explore the digital environment and advertise their brand targeting people who use mobile devices and read magazines digitally. The concept of ad was to drive people to exercise naturally in your daily life and show them their apparel. While using device orientation, we gamified the ad to draw people to exercise using their iPad as a dumbbell and show them a fun and easy way to workout. We published it in the May 2014 issue of Cosmopolitan digital magazine.
USER FLOW
- Enter any number you prefer between 10 to 30
- Stretch your arms out in front of you holding your device and move up and down for 20 seconds
- Count from the number you chose and once you move your arms up and down, countdown begins and it is counted as one per move
- If accomplished, the ad showed up and you can see the video, information of the products, the link to the e-commerce site.
