INTERACTIVE advertising
Samsung Galaxy Gear Fit
PROJECT BRIEF
Published :
Men's Health Magazine US / Korea / Mexico / Germany - July 2014 Edition
Cosmopolitan Magazine US / Korea / Mexico / France - July 2014 Edition
Role : Project Lead, UX / Visual Design
Team Members: 1 Visual Designer, 2 Developers
Professional Work at Next Paper Media
Client : Samsung / Agency : Cheil Worldwide
May - June 2014
We were asked from our client to create and publish digital advertisement for Samsung Gear fit which they already had published as advertorial in the July 2014 issue of both Men's Health and Cosmopolitan's printed magazines. I redesigned digital version of the advertorial based on print one which includes several functions that utilizes the benefits of mobile device. The digital ads that I created was published in Men's Health and Cosmopolitan Korea, United States, Mexico and France in four different languages.
MEN'S HEALTH VERSION
Print Version Of The Advertorial In Men's Health Magazine (Original) :
⇓
Digital version of advertorial in Men's Health that I designed :
DESIGN PROCESS
COSMOPOLITAN VERSION
Print version of the advertorial in Cosmopolitan (Original)
⇓
Digital Version Of Advertorial In Cosmopolitan That I Designed :
SHOWCASE
DESCENTE DIGITAL AD
GAMIFIED ADVERTISING
PROJECT BRIEF
Published :
Cosmopolitan Magazine Korea - May 2014 Edition
Role : Project Lead, UX / Visual Design
Team Members: 3 UX Designers, 2 Developers
Professional Work at Next Paper Media
Client : Descente / Agency : AgencyW
April 2014
Another digital ad that I created was asked from Descente which is sports apparel brand. Our client wanted to explore the digital environment and advertise their brand targeting people who use mobile devices and read magazines digitally. The concept of ad was to drive people to exercise naturally in your daily life and show them their apparel. While using device orientation, we gamified the ad to draw people to exercise using their iPad as a dumbbell and show them a fun and easy way to workout. We published it in the May 2014 issue of Cosmopolitan digital magazine.
USER FLOW
- Enter any number you prefer between 10 to 30
- Stretch your arms out in front of you holding your device and move up and down for 20 seconds
- Count from the number you chose and once you move your arms up and down, countdown begins and it is counted as one per move
- If accomplished, the ad showed up and you can see the video, information of the products, the link to the e-commerce site.
